Digital marketing is any marketing through the use of technology. It has many branches like Search Engine Optimization, Search Engine Marketing, Social Media Management, and Content Marketing. All these branches work side by side to make sure your business reaches your audience and that they are convinced to become a ‘lead’ and then a customer. A lead is a potential customer that has shown his/her interest in your product or service.
Make a Trustworthy Website
If you want more leads, then you need to make your visitors trust you. There is a number of things an internet user considers when determining whether to believe you or not. Two of the most important trust signals include:
- Testimonials and Reviews
- Brand Name
For the first, you need to add a section on the website where your existing customers can write their views about your product or service. It would look more trustworthy if there is a name and picture of the reviewer.
For the latter, people trust brands. So you have to become a brand. In order to become a brand in your market, you need digital marketing services. They will create your presence in every place where there are potential customers.
Create More Landing Pages
A landing page is a page on your website where a potential customer is directed. A user may be directed from a search engine like Google or a social media website. You will get more visitors and cover more market if you have more landing pages.
A landing page is created when you write and publish an article. Each article covers a few business-relevant keywords that your potential customer would search on Google, Yahoo, or Bing. SEO is a field of digital marketing that ensures your landing page appears on top when someone searches those relevant keywords. This way you get more visitors and more leads.
That said, it’s not an easy thing to appear among the top results of a search engine. You need an expert SEO marketing and optimization agency for the task. They use several strategies and techniques to bring your pages on top and maintain that position.
Reach the Right Audience
What’s the point of getting visitors on your website if they are not interested in your products or services? This shows that they are not your relevant audience. For example, a man very unlikely to buy nail polish or makeup set for himself.
Digital marketing studies your target audience and creates strategies accordingly. They will create pages that your potential customer is likely to be interested in. Furthermore, they make sure that published content is convincing and prompts them (in a subtle way) to convert.
Use Content Upgrade
The Content Upgrade is a digital marketing or more precisely content marketing technique that prompts users to become lead by offering something valuable in return. Digital marketers have a good understanding of how people make a buying decision. They use that knowledge to come up with the perfect content upgrade and get you more leads.
A call to action is a short text that convinces the reader to perform a specific action. For example, “sign up for free”, “get free expert consultation”, etc. This call to action thing isn’t as simple as it sounds. It takes a good understanding of your business and target audience. Content marketers have to take out time, brainstorm, and try different variations until they find the perfect call to action that is likely to convert a visitor into a lead.
Author: Emma London